مصطلحات التسويق الرقمي

Uncategorized

مصطلحات في التسويق الرقمي

التسويق الرقمي له تعريفات ومصطلحات خاصة. في هذه المقالة سوف نقدم أبرز وأهم التعريفات والمصطلحات المتعلقة بالتسويق الرقمي

  1. اختبار أ / ب: طريقة اختبار حيث تتم مقارنة نسختين من المحتوى بمتغير واحد مختلف لتحديد أيهما ينتج نتائج أفضل
  2. الذكاء الاصطناعي (AI): مجال يطور آلات وبرمجيات ذكية تحاكي الفكر أو العمل البشري
  3. Referral: Credit goes to conversions from ads, recent clicks, or other touchpoints along a user’s path until conversion is completed
  4. The Referral Project: Organizing total and partial conversions in Google Analytics
  5. Freelance Marketing: Uses real-time analytics to automate marketing activities
  6. Average Order Value (AOV): The sum of the individual order amounts divided by the number of orders
  7. Big data: a field in analytics that systematically mines and extracts information from very large datasets to gain insights
  8. Budget Spending: The amount that is allocated or spent on the campaign
  9. Business objective: The goal, achievement, or desired result of a business venture
  10. Cookie: A small file that is saved on computers to store user preferences and other information
  11. Cost Per Acquisition (CPA): The average cost to acquire a lead
  12. Cost Per Click (CPC): The amount a marketer pays when someone clicks on their ad
  13. Customer Acquisition: The process of acquiring new customers
  14. Duration: How long is the campaign? Federated Learning for Groups (FLoC): group people together when they have similar browsing characteristics without using a unique identifier for each browser; It can be used for advertising on the Internet and is an alternative to the use of cookies
  15. Trip: (please refer to the duration)
  16. Additional Sales: Sales over a period of time that are more than what the company would normally sell in that time frame.
  17. Key Performance Indicator (KPI): A measure used to measure the success of a business in its efforts to reach a commercial or marketing objective
  18. Lifetime Value (LTV): The average revenue generated by customers over a given period of time
  19. Macro conversion: Purchase completed
  20. Marketing objective: An objective in a marketing plan or strategy that supports a business objective
  21. Media Mix: The set of digital channels that marketers use to reach their goals and how they divide their budget among them
  22. Media Plan: Contains details about where, when and how often the ad will appear across all media channels
  23. Miniconversion: A completed response indicating that the user is moving towards a completed purchase transaction
  24. Performance goal: A goal that has a measurable numerical value
  25. Predictive analytics: Historical data is used to predict what might happen
  26. Site: A website, mobile app, or web page associated with a unique measurement identifier in Google Analytics to enable the collection of metrics
  27. Realtime analytics: Monitor real-time data to gain insights to respond to events more quickly
  28. Remarketing: A strategy in which a marketer uses paid advertising to target customers who have visited a website, app or social media profile
  29. Return on Advertising Spend (ROAS): The amount of revenue earned for the amount spent
  30. Split test: (A/B)
  31. Target Audience: The group of people who are likely to buy the company’s productsزrketing ts of erms related to e. We hope we have given you some useful information.

Leave a Reply

Your email address will not be published. Required fields are marked *