January 27, 2023
Definitions of Digital Marketing Terms
Digital marketing has special definitions and terms. In this article, we will introduce the most prominent and important definitions and terms related to Digital marketing
- A/B Testing: A testing method where two versions of content are compared against one different variable to determine which produces better results
- Artificial Intelligence (AI): A field that develops intelligent machines and software that mimic human thought or action
- Referral: Credit goes to conversions from ads, recent clicks, or other touchpoints along a user’s path until conversion is completed
- The Referral Project: Organizing total and partial conversions in Google Analytics
- Freelance Marketing: Uses real-time analytics to automate marketing activities
- Average Order Value (AOV): The sum of the individual order amounts divided by the number of orders
- Big data: a field in analytics that systematically mines and extracts information from very large datasets to gain insights
- Budget Spending: The amount that is allocated or spent on the campaign
- Business objective: The goal, achievement, or desired result of a business venture
- Cookie: A small file that is saved on computers to store user preferences and other information
- Cost Per Acquisition (CPA): The average cost to acquire a lead
- Cost Per Click (CPC): The amount a marketer pays when someone clicks on their ad
- Customer Acquisition: The process of acquiring new customers
- Duration: How long is the campaign? Federated Learning for Groups (FLoC): group people together when they have similar browsing characteristics without using a unique identifier for each browser; It can be used for advertising on the Internet and is an alternative to the use of cookies
- Trip: (please refer to the duration)
- Additional Sales: Sales over a period of time that are more than what the company would normally sell in that time frame.
- Key Performance Indicator (KPI): A measure used to measure the success of a business in its efforts to reach a commercial or marketing objective
- Lifetime Value (LTV): The average revenue generated by customers over a given period of time
- Macro conversion: Purchase completed
- Marketing objective: An objective in a marketing plan or strategy that supports a business objective
- Media Mix: The set of digital channels that marketers use to reach their goals and how they divide their budget among them
- Media Plan: Contains details about where, when and how often the ad will appear across all media channels
- Miniconversion: A completed response indicating that the user is moving towards a completed purchase transaction
- Performance goal: A goal that has a measurable numerical value
- Predictive analytics: Historical data is used to predict what might happen
- Site: A website, mobile app, or web page associated with a unique measurement identifier in Google Analytics to enable the collection of metrics
- Real–time analytics: Monitor real-time data to gain insights to respond to events more quickly
- Remarketing: A strategy in which a marketer uses paid advertising to target customers who have visited a website, app or social media profile
- Return on Advertising Spend (ROAS): The amount of revenue earned for the amount spent
- Split test: (A/B)
- Target Audience: The group of people who are likely to buy the company’s productsزrketing ts of erms related to e. We hope we have given you some useful information.
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